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Creating SMART Targets

One management tool for objective planning is the SMART target creation. It implies that objectives should be:

S

pecific

M

easurable

A

greed upon

R

ealistic

T

ime-bound

SMART targets must support the company's mission, strategy and measure of success. Understanding the drivers (causes) of success leads to establishing the SMART targets.

In reality, though, a SMART target is not enough. A SMART project must be created as shown in the following example describing not only the target, but the methods, timetables and resources needed to accomplish the task:

Example:

We will reduce the current cost-per-barrel by 20% by the end of April 2002 by:

  • Adding a 10% bonus to the salary of all employees for every 10% drop of the cost-per-barrel
  • Moving to a completely asset- or area-based organizational structure
  • Creating a team that will eliminate non-value-added steps from the administrative and operational functions, so that only critically essential functions are kept

The implementation plans for these steps include personnel assignments, workloads, budget assignments, sequence of implementation, etc.

Source: http://www.tqm.organizedchange.com/balancedscorecard.htm